June 14, 2021


Pitch Perfect: Cora Manzi, PR Consultant.


By Nabi Williams.











Introducing

Cora Manzi, PR Consultant.


Location

Milan.


Find me on

Instagram & Website




Clients & Collaborators

Oluce, Moroso, Serena Confalonieri, Ceramica Globo, Dainelli Studio, Mutaforma, MONOMIO, Fratelli Boffi, Panariagroup, Time&Style, Falper.

In “Pitch Perfect” we tap Hello Human’s publicity pros and the PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, so small businesses can start implementing them today.


One piece of advice for a small business starting out with their own PR.

My advice is to find what makes you different from the other brands, creatives, or agencies. Look for your distinctive features and translate them into keywords: they will help you to create your personal storytelling and they will guide you through all the communication activities.


What’s your latest big PR win and how did you get there?  

Recently, my client, Dainelli Studio, has been featured by Marie Claire Maison Italia. They have been my very first client once I started to work as an independent consultant, our cooperation has always been pleasing and effective and I really admire their work.

We shot the pictures of their new house in Milan and when I proposed them to Marie Claire Maison and they said yes, I decided to shoot some extra pictures with a style and a mood closer to the magazine philosophy. This helped us to get more pages on the final publication!







The May 2021 issue of Marie Claire Maison Italia. Pictured on the right: Dainelli Studio. Photo by Alberto Strada.


Three words that best describe your PR style?

         Strategic, dynamic, and human.


Visual or verbal- what gets more attention and why?

In the last decade, the ‘visual’ has gained a prominent position; therefore, if I should give a point-black answer, I would say visual. At the same time, among all these millions of billions of images, the most effective ones are those where visual and verbal complete each other, telling and displaying a consistent message.

Digital or print?

Hard question! I think it really depends on your goals. Personally, I’m still very fascinated by print and paper. Especially in these times, paper become something exclusive and desirable, more so than in the past. 


Best advice for dealing with rejection?

First of all, don’t take it personally! In our work it’s essential to grasp at the right person at the right time, therefore not everything could be under your control. Moreover, every rejection helps you to understand how to do better next time. 



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