The Humanist.


The Humanist is an online journal celebrating the human side of business. It’s a space where we appreciate the people behind the things we love and document practical wisdom about creativity and PR that we’ve picked up along the way. 




Attention Please: We are The PR Net’s Next Gen Innovator of the Year March 08, 2023

After keeping this exciting news under wraps, we’re overjoyed to announce that Hello Human was named The PR Net’s Next Gen Industry Innovator of the Year. Among our fellow Next Gen honorees, we were selected as the overall category winner for our unique PR services model, our activation at Milan Design Week, our efforts to amplify designers of color, and most importantly, our PR initiatives that put emerging and independent creatives on the map.

In this article, we reflect on this incredible accomplishment, share the process it took to make an award-winning submission, and offer tips to make the most out of your next award win. 

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Attention Please: This Is America
September 07, 2022

In “Attention Please” we take time and space to celebrate Hello Human’s initiatives. As a small company of people, we care deeply about people and the issues people face. We make an effort to use our collective skills in communication and PR to shine a light on issues and initiatives that we believe can make a difference in the world.

In this edition, we highlight THIS IS AMERICA, our showcase at Milan Design Week 2022, where Hello Human and Aditions co-curated a survey of America’s diverse creative voices in an attempt to re-chart the territories, labels, and previous conceptions of ‘American design’ and the people behind it. The results were remarkable.

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Pitch Perfect: Jane Ivana Hong
August 29, 2023

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

New York- and Paris-based founder and prinicpal of JIH Public Relations, Jane Ivana Hong, joins us bringing more than 20 years of experience in commuications and brand strategy to the design, architecture, fashion, tech and lifestyle industries. Jane shares her expert advice and lets us know about the best tech tools for making PR easier. 

Interested? Click the link below to read the full story.

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Creative Humans: soft-geometry
June 28, 2023

Hello Human welcomes San Francisco-based design studio soft-geometry into our community of Creative Humans. Creating collectible objects rooted in softness, soft-geometry celebrates and elevates artisan techniques that often get cast aside. Founded by Indian designers Utharaa L Zacharias and Palaash Chaudhary, the two celebrate their shared culture through contemporary shapes and materials. From candy-colored lamps to doughnut-shaped coffee tables, soft-geometry’s pieces find harmony between tradition and modernity.
 
Continue reading to find out how soft-geometry’s work aims to destigmatize Indian craft culture.

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Pitch Perfect: Fanny Morère, Communication and PR Consultant
November 10, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Bordeaux-based communication and PR consultant Fanny Morère joins us bringing over 10 years of experience in design communications. Fanny shares her expert advice and lets us in on how her own failures have pushed her to be better.

Interested? Click the link below to read the full story.

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Pitch Perfect: Chu Goldmann, Design Communications Specialist
August 09, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Chu, our Portugal-based International PR and Design Communications Specialist has a practice rooted in a lifelong passion for beautiful craftsmanship, objects and spaces.

In this edition of Pitch Perfect, she shares her greatest PR accomplishment to date, as well as her expert advice for small businesses who are starting out with their own PR.

Interested? Click the link below to read the full story.

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Pitch Perfect: Hannah Madsen, Creative Consultant. August 09, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights, and experiences they’ve learned on the job, for small businesses to start using today.

Hannah, our creative consultant is a Copenhagen native currently working remotely from Bali. Hannah has collaborated on projects with ALIUM Cph., Kinfolk, Norm Architects, Post Service Studio, Cédric Elisabeth & Siljangade, Kleoco.

In this edition of Pitch Perfect, Hannah shares her biggest PR accomplishments and gives advice on how to build meaningful relationships from scratch.

Interested? Click the link below to read the full story.

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Pitch Perfect: Maxime Richard, Marketing & Communications ConsultantJuly 19, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Maxime Richard, our New York-based consultant honed his craft throughout his 15 years of experience with some of the top brands across the globe. In this edition of Pitch Perfect, Maxime, shares his advice for small businesses doing PR on their own , how he landed his biggest PR wins, and the best way to build lasting relationships from scratch.

Interested? Click the link below to read the full story.

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Pitch Perfect: Elisa Smilovitz,
Independent Publicist and Consultant
June 24, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights, and experiences they’ve learned on the job, for small businesses to start using today.

Elisa Smilovitz, our New York-based PR consultant, has a passion for culture in all its forms and has worked with clients across disciplines ranging from furniture and lighting design to architecture and interior design, visual arts, dance, and photography.

In this edition of Pitch Perfect, Elisa shares her expert advice for small businesses starting out with their own PR, how she achieved her latest PR win, and how failure can turn into worthwhile lessons.

Interested? Click the link below to read the full story.

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Creative Humans: Meet Monica Curiel. Aug 17, 2022

Hello Human welcomes Colorado-based sculpturist Monica Curiel into our community of Creative Humans. Known for her romantically draped wall-hanging sculptures, Monica’s work explores the connection between materiality and movement while paying homage to her Mexican-American identity. Crafted with humble materials like plaster, house paint, and grouting tools, Monica’s work harkens back to her childhood working alongside her immigrant laborer parents. Her use of practical materials elevates her family’s story to high-end design spaces and amplifies her voice for women of color in the creative industry.

We were honored to include Monica’s work in our 2022 Milan Design Week show, “This is America”, an exhibition showcasing diverse creatives who represent American design today. From that exhibition, Monica’s work appeared in Wallpaper*, Sight Unseen, Architectural Digest, The New York Times, and more.

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Pitch Perfect: Kristin Olson, Communications & Marketing Consultant  May 13, 2022

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Kristin Olson, an LA-based PR consultant, with nearly a decade of experience in the hospitality, design, fashion and lifestyle industries. She has worked with a diverse range of clients including Ace Hotels, Cuyana, Valentino, Versace, Montalba Architects and Rimowa.

In this edition of Pitch Perfect, Kristin shares her expert advice on building relationships from scratch and how she landed her architecture client in a Wallpaper* feature.

Interested? Click the link below to read the full story.

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Pitch Perfect: Guillaume Giraud, Communications & PR Consultant.
January 13, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Guillaume Giraud, our Amsterdam-based PR consultant, with over 15 years of agency and in-house experience. A strategic thinker with a genuine passion for design, culture and creative industries, Guillaume possesses strong relationships with a worldly network of journalists, industry opinion leaders and tastemakers.

In this edition of Pitch Perfect, Guillaume shares his expert advice on how he builds relationships from scratch, some words of wisdom from a mentor, and how he achieved his latest PR win.

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Creative Humans: Say hello to Otherside Objects.
September 30, 2021

After spending years designing clothes, Miami born, Los Angeles-based designer Sam Klemick dove into the world of furniture and objects.

What resulted was a series of elegant, yet functional hand-crafted pieces made largely from materials such as deadstock fabrics, that were not only pleasing to look at, but were kind to the Earth as well.

We admire Sam for her fearless and innovative approach to design, as well as her values of connecting with other humans through design.

In this “Creative Humans” interview, Sam dives deeper into her work, process, and the one piece of advice that guides her practice.

Click the link below to read the full story.
Creative Humans: Say hello to Her place.
September 23, 2021

Admired for her role in reshaping the narrative around sexual health and wellbeing, we welcome Joyce Lee, founder of the lifestyle brand, Her place to this edition of “Creative Humans.”

Saddling “culturally conservative Seoul and open-minded New York,” Lee aims to create space for other women to grow alongside her by creating products that inspire sexual exploration, sensory pleasure, and women-centric empowerment.

From her highly acclaimed Her Ribbon, a hair ribbon that doubles as a bondage tool, to her upcoming launch of “pleasure products” in early 2022, we learn more about Lee, her inspiration, thoughts on creativity, and her dream project.

Click the link below to read the full story.
Creative Humans: Say hello to Tawa Threads Co.
September 11, 2021

Austin, Texas-based Tabria Williford  of Tawa Threads Co. joins The Humanist. 

With the mission to educate, diversify, and inspire, Tawa Threads Co. offers beautifully crafted and sustainably made home products while simultaneously working to make outdoor spaces more inculsive and accessible to marginalized communities through donating to key organizations such as Black Outside, Inc., and Native Wilderness.

In her interview, Williford lets us in on how she gives back to her community, how her background in UX design lead her to found Tawa Threads Co., and an upcoming project she has in the works.

Continue reading below to learn more.
Creative Humans: Say hello to Wilkinson & Rivera.
August 19, 2021

The Humanist invites East London-based furniture design duo Teresa Rivera and Grant Wilkinson of Wilkinson & Rivera into the fold.

We admire the husband and wife duo for their fresh take on classic design, as we learn about their dream project, what keeps them focused, and their thoughts on what is most misunderstood about design and creativity.

Read on to get the full scoop!


Pitch Perfect: Chi Iregbulem-McGrath, Marketing and Communications Consultant.
August 5, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Brooklyn-based marketing and communications consultant, Chi Iregbulem-McGrath lets us in on her advice for small businesses starting out with their own PR, her latest PR win, as well as her two cents on the digital versus print debate. 
Creative Humans: Say hello to Whirl & Whittle.
August 3, 2021

The Humanist welcomes Ottawa-based Pooja Pawaskar of Whirl & Whittle to our growing community.

Inspired by the philosophies of wabi-sabi  and slow living, Pooja designs wooden objects that appreciate the beauty of imperfection and impermanence. In this interview, she tells us how she uses design for good, three words she would use to describe her practice, and what is inspiring her at the moment. 

Read on to learn more about Pooja Pawaskar and her work below.


Pitch Perfect: Giulia Castelli, PR & Brand Strategist. July 22, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Milan-based Hello Human PR & Brand Strategist, Giulia Castelli shares her advice for leveraging PR wins, building relationships from scratch, and how doing PR across different markets can vary. 

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As Seen In: Tantuvi PR Case Study.
July 22, 2021

In “As Seen In” we revisit projects with some of our talented clients and their PR Consultants to get the skinny on their PR journeys, the low-down on the results of their Hello Human publicity projects plus some tips and tricks we all learned along the way.

In this edition, Tantuvi recaps on their experience working with Hello Human PR Consultant Nathalie Pierrepont Danilovich and shares some tangible results they have enjoyed from their PR Launch Campaign.

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Creative Humans: Say hello to Rosie Li Studio.
July 8, 2021

The Humanist introduces Rosie Li of Rosie Li Studio, a Brooklyn-based lighting designer who specializes in sculptural lighting.
 
Blurring the lines between art, design, and science, Li offers us her perspective on what inspires her to create, the future of art and design, and more.

Read on to learn more about Rosie Li and her work below.


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Pitch Perfect: Emily R. Pellerin, Communications Consultant. June 29, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human Communications Consultant, Emily R. Pellerin shares her latest PR win, advice for building relationships from scratch, and a business book recommendation. 

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Creative Humans: Say hello to Cindy Hsu Zell.
June 16, 2021

The Humanist invites Cindy Hsu Zell to our ever-growing community of founders and creatives.

We admire Zell not only for her beautiful and calming work, but also for her commitment as an artist and designer to create pieces that are kind to the Earth.

Learn more about Zell, her process, her inspirations, and her vision below.


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Pitch Perfect: Cora Manzi, PR Consultant. June 14, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human PR Consultant, Cora Manzi shares her advice to small businesses starting out with their own PR, her latest PR win with Marie Claire Maison Italia, how to get a journalist's attention, and more.

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Creative Humans: Say hello to Minh Singer. 
May 10, 2021

The Humanist invites Minh Singer to our burgeoning community of founders and creatives.

Singer’s porcelain and clay pieces are a kalediescopic with her abstract layerings of gold  ornamentation and hand-done paintings. No one piece is the same. Evoking ancient and mystical references, Singer’s works reflect corners of her subconscious. 

Learn more about Singer, her inspirations, and her approach below.


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Pitch Perfect: Go Kasai, PR Consultant. April 22, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human PR Consultant, Go Kasai shares insights about his latest PR wins, how to get a journalist’s attention, and his overall advice for succeeding in PR.

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Creative Humans: Say hello to HeyJa Do Pottery.  April 14, 2021


The Humanist invites Heyja Do Pottery to our growing library of founders and creatives.

We admire Heyja’s pottery for its otherworldliness and originality, which elevate any environs or stand independently in their unique beauty.


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As Seen In: Ladies & Gentlemen Studio PR Case Study.
April 2, 2021

In “As Seen In” we revisit projects with some of our talented clients and their PR Consultants to get the skinny on their PR journeys, the low-down on the results of their Hello Human publicity projects plus some tips and tricks we all learned along the way.

Ladies & Gentlemen Studio recaps on their experience working with Hello Human PR Consultant and Founder Jenny Nguyen and shares some tangible results the studio enjoyed from their PR Launch Campaign.

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Creative Humans: Say hello to TRUCK Furniture.
March 29, 2021

The Humanist invites TRUCK Furniture’s Tokuhiki (Tok) Kise to our growing library of founders and creatives. Since 1997, TRUCK was built on a simple philosophy: To create what they want and would use themselves. TRUCK Furniture is not just a brand. It is a destination nestled in verdant Osaka, Japan. With their showroom, cafe, home, and workshop all situated under the same roof, TRUCK Furniture invites visitors to  understand and experience design and craft as a lifestyle.

Learn more below from Tok, his practice and the guiding principles behind TRUCK Furniture.

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Pitch Perfect: Julia Sag, PR Consultant.
March 4, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human PR Consultant, Julia Sag shares insights about her favorite PR wins, how to get a journalist’s attention, and her best tech recommendations for getting the job done.

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Pitch Perfect: Jennifer Dowd, PR Consultant and Creative Storyteller. February 21, 2021

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human PR Consultant & Creative Storyteller, Jennifer Dowd shares her favorite PR wins, her experience in working with renowned designer Kelly Wearstler, as well as her tips on how to build PR relationships and manage rejection. 

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Creative Humans: Say hello to Kassandra Thatcher. February 18, 2021

The Humanist invites Kassandra Thatcher into the fold. An LA- and NY-based sculptor and artist, Thatcher creates timeless and elegant pieces, with an athleticism to them, that can instantly transform any space they inhabit.

In our dialogue with Kassandra, we dig into the how, why, and inspirations behind her practice. 

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Creative Humans: Say hello to Studio ANANSI. Dec 04, 2020

Introducing Studio ANANSI, the design practice of Toronto-born designer and artist, Evan Jerry.

We spoke with Studio ANANSI about why storytelling is at the heart of each of his objects. Drawing inspiration from West African and Carribean folklores and his heritage, Jerry’s collections explore the present and the future of Black culture and craft.

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Creative Humans: Introducing Broached Commissions.
Nov 04, 2020

Say hello to Broached Commissions, the Melbourne-based design and applied arts studio.

We talk to Broached Commissions’ Creative Director Lou Weis and Design Director Laura Clauscen to find out more about what fuels their practice, their interest in materials and why the phrase “design for good” doesn’t quite resonate.

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Pitch Perfect: Martha McNaughton, Founder of May Communications.
Oct 27, 2020

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human PR Consultant & Founder of May Communications, Martha McNaughton shares everything from tips on media industry hashtags to scour for leads to using social media to build relationships from scratch.

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Pitch Perfect: Jenny Nguyen, Founder of Hello Human.
Sep 02, 2020

In “Pitch Perfect” we tap Hello Human’s publicity pros and PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, for small businesses to start using today.

Hello Human’s founder, Jenny Nguyen shares everything from favorite PR tech to nuggets of advice gleaned from mentor figures.

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Creative Humans: Welcome Ladies & Gentlemen Studio. Jul 09, 2020

Introducing Ladies & Gentlemen Studio, a Brooklyn-based holistic design practice driven by curiosity and wonderment. We talk to them about the unveiling of their newest release, the “Lightscape Candle Holder” and dig into their design process, philosophies and what the future of design looks like to them.

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Creative Humans: Meet Tantuvi. Jul 01, 2020

Introducing Tantuvi, the New York-based rug and textile studio that produces heirloom pieces made by seventh generation dhurrie weavers of North India. Tantuvi is a sustainable design business offering the global marketplace great design made possible through community engagement and economic empowerment.

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