March 4, 2021

Pitch Perfect: Hannah Madsen, Creative Consultant.

By Chelsi McLean.


Hannah Madsen, Creative Consultant.


Canggu, Bali. Indonesia.

Find me on


Clients & Collaborators

ALIUM Cph., Kinfolk, Norm Architects, Post Service Studio, Cédric Elisabeth, Siljangade, Kleoco.

In “Pitch Perfect” we tap Hello Human’s publicity pros and the PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, so small businesses can start implementing them today.

One piece of advice for a small business starting out with their own PR

Collaboration is key. Don’t underestimate the power of working alongside other entities that have knowledge, skills and contacts in different areas.
Much like the microorganisms in our bodies, a single cell will only undergo cell growth at half the rate of two cells. Hence, two cells grow at twice the rate of a single one, and four cells grow at four-times the rate of a single cell. This principle leads to an exponential increase of growth, directly transferable to that of a professional network.
Joining forces with other likeminded creatives when starting out, is never a bad idea.

What’s your latest big PR win and how did you get there?

My client was the founder of a new multifaceted gallery in Copenhagen; ALIUM; who seeks to blur the lines between art, design and interiors, contrary to the classical depiction of an art gallery. Following the brands launch and through a continued partnership, I secured features in various digital & print publications, as well as well-known online design blogs, manifesting the ALIUM brand and nurturing strong relationships to on-and-offline medias, journalists & industry creatives. This work has in time led to prosperous PR wins for the gallery in its entirety, as well as selected individual artists, with creative features in Ignant, ARK Journal, Anniversary Magazine, The Design Chaser, Arkitektur og Design, to name a few.
The most authentic stories often arise from a close partnership with your client and their brand values, as well as that clients collaborative parties, allowing you as a PR professional to engage with their stories in a more in-depth way, whilst opening up for a larger audience of interest.

ALIUM Sculptures from feature in Ignant, photography by Sofie Staunsager, styling by Charlotte Skytte-Daugbjerg.

ALIUM Gallery opening, from feature in Anniversary Magazine, photography by Emil Monty Freddie, styling by Tine Daring.

Recommendations for favourite business books or podcasts?

I have two go-to podcasts and one inspiring book in particular that I recommend. They are not so much directly linked to business, but are insightful sources of information and inspiration, encouraging self-reflection & understanding, aiding the journey to becoming a better human, thus a better entrepreneur. 
Fraiche to Death, by Post Service, a different kind of space for self-reflection. This podcast is by death doula, therapist & health coach, Xanthippi de Vito, who has the mental health studio, Post Service, based in Copenhagen, Denmark. The podcast focuses on facilitating discussions around death, grief, and nourishment, to bring awareness to what feeds us; emotionally, intellectually, physically, and spiritually.
Authentic Sex, by Juliet Allen, a podcast about all-things sex, pleasure and relationships, hosted by Australia’s leading sexologist, Juliet Allen. With a reputation for her bold and straight-to-the-point manner, Juliet shares her expertise on sex and relationships with some of the world’s leaders in the field of sexuality and relationships, and has some very insightful talking points on the link between a healthy sexual relationship with one self, and the way we relate to those around us. Carrying on into all areas of life, including how we do business.
Gift From The Sea, by Anne Morrow Lindbergh. Drawing inspiration from the shells on the shore, Lindbergh's musings on the shape of a woman's life will bring new understanding to readers at any stage of life. A mother of five and professional writer, she casts an unsentimental eye at the trappings of modern life that threaten to overwhelm us - the time saving gadgets that complicate our lives, the over-commitments that take us from our families - and by recording her own thoughts in a brief escape from her everyday demands, she guides her readers to find a space for contemplation and creativity intheir own lives.


Three words that best describe your PR style?

Contemplative, Cogent & Creative.

Best advice for building relationships from scratch?

Be grounded. Be respectful. Be amiable. Speak to those who you intend to build relations with, how you would want them to speak to you.
In my personal experience, the best professional relationships I have formed, are those that I haven’t treated as such. Professional. Of course there is a boundary to be defined, and there are levels of intimacy not shared beyond your inner circle of friends and loved ones. But opening up and letting yourself be human, showing sincere interest and having genuine conversations — be it online, or at a physical networking event — that is where you build strong, long-lasting and loyal connections.

Visual or verbal—what gets more attention and why?

“A picture is worth a thousand words.” Quote by Napoleon Bonaparte.
The way I see it, a strong visual focus in any campaign, but especially when you’re dealing with the creative industry of art, design & interiors, is far superior to the verbal content, as far as attention goes. Of course, the verbal and/ or written material is also hugely important when shaping a story, but capturing the curiosity of the notoriously busy journalists, has a higher success rate with a series of impactful images to stop them from scrolling through their inbox.