Pitch Perfect: Jennifer Dowd, Creative Storyteller.

Jennifer Dowd, Creative Storyteller.

Los Angeles.

Personal Website & LinkedIn.

Kelly Wearstler, Proper Hotels, MasterClass, Vogue Living, Perrier-Jouet, Viceroy Hotels, Farrow + Ball, DeGournay, Champagne Pommery and more.

It all starts with the brand story.  An authentic, creative telling of who you are, what makes up your DNA.  Once you determine what truly makes you unique, compelling, you can then master your own voice and point-of-view.  Everything builds out from there. It is the absolute foundation for a successful PR campaign.  

Helming the PR for Kelly Wearstler for half-a-decade was dreamy. There were so many big wins over the years––between sizable design features and profiles in top shelter, luxury lifestyle and travel media, global events and collaborations with incredible brands and artists both in and out of the design industry. The key is versatility of story and finding the threads between what you are aiming to promote and the greater narrative.  My personal favorite win and case in point, Kelly’s MasterClass. Creating nuanced and layered content in collaboration with a culturally relevant medium not only allowed us to bring Kelly’s POV, her brand, her life’s work and many inspirations to life, it introduced her world to a whole new audience and exponentially diversified and expanded her business. And with the pursuant international media coverage, marketing opportunities and social media propulsion, it was a five-star study in PR success. The essential takeaway? We were meticulous in staying on-brand but open to connectivity outside of the expected channels.

Magical thinking! There’s a definitive process in PR –– a forging of relationships, a showing-up to story, a curation of knowledge and research, precise presentation, creative dialogue, right place and right time….this is how you land media placements, collaborate with brands, and influence the desired space.  Yes, there’s a certain magic to it, but it is so much more than that. I’ve worked with clients who did not have an appreciation for the process and in turn held highly unrealistic expectations. When the process is understood, that’s when the inherent value from PR is ultimately achieved. 

I worship at the ivied altar of the printed word and image.

Be your best self at all times. Let your inner shine come through all of your communications and present only well-thought-out, above-the-hype correspondence and collateral. Authenticity. That’s what resonates most with editors, writers, photographers and all of us, really. Keep elevating the vibrations.

Don’t take it personally. Pure and simple. There are countless factors that steer decisions and you very likely aren’t aware of or at the center of them all. When the stars align, then you’ll get your win. Until then, keep on. It will be all the sweeter.