March 4, 2021

Pitch Perfect: Julia Sag, PR Consultant.

By Meggie Sullivan.


Julia Sag, PR Consultant.


Los Angeles.

Find me on

Instagram & Website

Clients & Collaborators

Calvin Klein Home, Field Tiles, Grain Design, The Other Art Fair, Jennifer Hallock Art + Design, The Consultancy PR, Portola Paints, Brook Perdigon Textiles, Studio John Sharp, Rule of Three, Sarah Boyd Co., Waterworks.

In “Pitch Perfect” we tap Hello Human’s publicity pros and the PR experts we admire to share 5 practical PR tips, useful insights and experiences they’ve learned on the job, so small businesses can start implementing them today.

One piece of advice for a small business starting out with their own PR

My one piece of advice for anyone trying to promote their business through PR is to invest in good photography. Not only is this what consumers will be looking at, this is what editors use to determine if your product fits the aesthetic, story, or angle they are working on. If you want to grab their attention, the photography has to be on point.

What’s your latest big PR win and how did you get there?

        A recent win has to be an AD feature I placed that
included an IGTV component!! The client is [Studio] John Sharp, an incredible designer and spatial artist I work with through Design: Agency & Management. I knew this was a special project and had to give AD a try.

This was actually my first project feature placement with the outlet!

In the end, it is really about consistency and understanding the point of view of the outlet. Understanding that not every project is right for that certain outlet and sometimes it will take time, and just ensuring your brand is top of mind and you stay in consistent communication with the editorial team.

STUDIO JOHN SHARP in Architectural Digest.
Story by Nora Taylor: “Funnyman Jordan Firstman’s L.A. Home Defies All Expectations—Even His Own.” Photo: Sean Hazen.

Three words that best describe your PR style?

        Direct. Consistent. Personal.

Best tech recommendation for making a PR job easier.

I love Grammarly, such a good Chrome extension. Also, Canva for any graphic needs is great; it has so many great options for social, and presentations. I recently got into Kiwi for Gmail––a free Gmail app useful for when you have multiple inboxes to keep an eye on.

Digital or print?

Ohhh, I don’t know! Each has their uses, I do love the immediacy of digital, but there is something special about seeing the work in physical form on a page. I can't decide!

Best advice for building relationships from scratch?

Introduce yourself and how you came about their work. Make a connection between whatever you are pitching to something they recently wrote.