2.
Custom PR Strategy.


Once you’ve completed the first step—the One-to-One Consulting Session—we’ll help you build a solid PR strategy tailored to your business’s individual needs. A PR pro will help you articulate who you are and what you do, identify story angles and opportunities to reach out to press, and define exactly who to reach out to. Then, they’ll work directly with you to hash out the strategy, gather your feedback and tweak it so you’re ready to execute your own successful PR Campaign with confidence. 


You’ll need this if:

a    You’ve completed an Express One-to-One Session and are ready for a deeper, customized PR strategy.

b    You enjoy rolling up your sleeves (and saving money in the process).

c    You prefer working directly with a PR pro to advise on your story and who to tell it to.

d    You want the tools and knowledge to execute your own PR campaign.


What we’ll do:


a    Build on insights from your Express One-to-One Session and immerse ourselves in your brand via an in-depth interview questionnaire.

b    Translate your answers into key moments, talking points and stories.

c    Identify your audience and how you resonate with them.

d    Create a PR framework and roll-out plan for you to execute.

e    Work directly with you on a follow-up call to hash out your strategy draft, and make a round of final tweaks.

f    Custom PR Strategies are priced at $1299 USD and are only available after completing an Express One-to-One Session.

Start With an Express Session...